After six years as an editor for a leading Philadelphia news publication, I started this studio in 2016 to help small business owners stop wasting money with marketing by giving them a brand and website that works.
Well, that's the short version.
In 2012, I was fresh out of college and feeling utterly confused about my place in the world (weren’t we all?!). Between waitressing gigs, I started applying some of what I learned in my public relations courses to managing the social media accounts for a few small businesses.
After just a few months of working with some big names in the fashion industry - I felt burnt out.
The passion wasn't there and I craved something more.
I craved working in an environment more closely with clients, where I felt a transformation was happening, where I could serve as a small instrument in that. I wasn't sure what that calling was yet - but I knew I was being pulled towards something different.
And after one of those tear-soaked-tissues-filled-moments with my mom - I had a plan.
So, I sent a local news organization an email. One of those "please let me write for free, grab your coffee, or sit in the same room as you" type emails - and to my benefit, they responded.
They were just a week into publication and were as start-up as start-up could be. They had read some of the pieces I'd written as editor of my high school newspaper a few years back and threw me to the races, allowing me to get my feet wet by writing fluff, feature pieces for an audience of over 150,000 people. That contributor role became a lead editor role, and those fluff news pieces became breaking news stories.
I went from unsure of my path to having my work featured by Fox and the BBC in just three years.
I was over a thousand stories into my career when I felt compelled to work with all of the small businesses in the area that were hard at work trying to market themselves with an ineffective message and poor design.
At the time, my fiance Paul worked night work, and I found myself staying up late into the evening taking online graphics and web design courses and teaching myself Adobe Illustrator (the things we nerds do for fun, right?!)
In early 2016, with a desire to help even more small business owners outside of my community, I started a small online shop selling custom logo designs, marketing materials, and websites.
To my surprise, I signed my first client just three days after launching… and the rest is history.
Over the last three years, my business has grown like I never thought possible. It has allowed me to do what I love, support other creative women and bring them on to my team, and be a stay at home mom to our little boy, Paulie.
So mom, if you're reading this - you can breathe a BIG sigh of relief. Your girl is doing what she loves.