Custom Design Services
Girl With Glass
Marisa McCann, a budding wine blogger originally from Connecticut, who had discovered some of my work posted to Instagram, reached out to me in hopes I could work to elevate her existing blog and make her look more branded and established.
Marisa was hoping that her travel/wine blog could be elevated to allow her to begin offering public relations and influencer opportunities with wineries in Sonoma County.
After an awesome first chat on the phone, Marisa and I quickly bonded and decided right away to work together.
We set up a strategy for her to reach her ideal client - big names in the California wine business, and devised a several week timeline that included logo design, Showit website and blog design, and marketing collateral design.
As the foundation for Marisa's brand, I chose a warm and inviting 'wine inspired' color palette, made up of blush and burgundy. I also created a custom watercolor wine glass element to accompany her simple but elegant serif typeface logo.
Marisa's clients are big names so we wanted to steer clear of the cookie cutter feminine blog and show her class and sophistication.
Marisa's existing blog was hosted on Wordpress and designed solely with the blog as the focus point. I built a new layout design to not only highlight her blog (which was successfully migrated to her new site) but her expertise of the wine industry. Marisa is more than just a blogger, she's a wine expert and her new site needed to showcase that.
I built a beautiful (and fun!) about page to showcase Marisa's talent as well as her experience in the traveling and wine arenas. There is even an interactive guessing game on her site where readers can interact with her and discover some of her favorite things.
Marisa's services and blog pages were built with her client in mind - allowing them to see her different areas of expertise and filter articles of the work she's done according to category.
For Marisa's marketing materials, we wanted to extend the website experience with a branded and professional letterhead, business card, and post card she could send to past and potential clients. I even created custom Instagram story highlights to bring her brand to social media.
This was such an amazing, fun project and I loved having the opportunity to work with such a professional in her field!
After a terrible experience with another designer, Patricia reached out to me via email in hopes that I could take her vision for a social conscious recruitment company and make it a reality.
Patricia, a veteran of the recruitment field, hoped to start her own agency as she prepared for the birth of her third child. She wanted to combine her true talent in hiring with her love for giving back to the community by donating a 'Career Starter Kit' to victims of domestic violence for every job seeker she had placed in a position.
Totally inspired by Patricia's mission - we chatted on the phone for well over an hour and hit it off instantly.
We set up a strategy for her to reach HR managers in the Atlanta area, and devised a several week timeline that included copywriting, logo design, Showit website design, and marketing collateral design.
Most recruitment agencies are stuffy and boring, so we created a fun, upbeat, and modern tone of voice for Patricia's brand. I also created a mimicking color palette and fun plus sign pattern which echoed Patricia's mission - recruiting + social good.
I created a simple and practical, plus easy to use website on a modern platform to represent not only Patricia's talent in her field, but her unique mission of giving back. I highlighted Patricia's mission in many different ways throughout the site since it was her main way of showing she was different than her competition.
I even built aninteractive graphic that displayed Patricia's 'Career Starter Kit' and its contents for readers and interested parties to engage with.
Patricia's social good page was built to not only better communicate her mission and how those interested can get involved in her cause, but to better sell her social good initiative to hiring managers by explaining how one job placement can greatly impact the Atlanta community.
For Patricia's marketing materials, we wanted to extend the website experience with a branded and professional business card that she could hand out to those she networked with, as well as a sales page PDF that acted as a guide for those that may be interested in her services. Fun Instagram story highlights rounded out the brand and brought it to the fun world of social media.
I loved having the opportunity to work on such a cutting edge and do-good brand!
Spread Catering Co.
Cristina Topham, a successful caterer in Sonoma County, California, was looking for a way to elevate her brand and help differentiate it from the competition. After chatting with her friend and colleague Marisa (from Girl With Glass) she was sold on working with me.
Cristina was hoping that my expertise in brand messaging and design could help her grow her already successful catering company so she'd be able to open a storefront for her gourmet delivery service on the West Coast.
After an awesome first chat, Cristina and I became quick friends and decided to work together. (Thanks Marisa!)
We set up a strategy for her to reach her ideal client - affluent residents of California looking to host an authentic and artisanal event, and devised a several week timeline that included copywriting, logo design, Showit website design, SEO, and marketing collateral design.
Cristina's existing brand was rather bland and made her blend in with her competition, so we chose to honor her Lebanese roots and cooking style with a warm and inviting color palette and logo mark inspired by vintage Lebanese floor tiles.
Cristina's existing website, which she had designed herself on Wix, wasn't telling the story of her brand appropriately, and focused too much on herself rather than on capturing her ideal clients. After chatting with her extensively and re-writing her website copy, I built a beautiful website on Showit to highlight her unique roots and her services to the community. New images of Cristina's creations (rather than the stock photos she previously used) helped round out the site and get that emotive response she had been hoping for.
For Cristina's marketing materials, we wanted to extend the website experience with a branded and professional business card (for networking), sticker design (for her gourmet delivery service), and custom menus that she could email to potential clients. Cristina had previously used a simple Google Doc to send her menus which while easy, lacked the professionalism of a big name caterer. Her new branded menus look on-brand and help convey her status as a sought-after chef in Sonoma.
I love when my previous clients pass their friends and colleagues along, and this project was a true treat to work on! Thanks Marisa and Cristina for an awesome experience!
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photos and video by laura vitale photography
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